a few companies that have connections to sports associations

The next article will look at 3 good examples of companies being closely linked with sporting organisations.

There are companies that have been directly involved in the formation or establishment of football clubs or other sporting organisations. Some companies will form athletic or sports clubs for their workforce so that they can keep fit and get a good amount of exercise in. This was a lot more popular in the earlier part of the 20th century, and so there are quite a couple of athletic teams that were built in this period. The practice has likewise occurred later in the century, and it likewise occurs all around the globe; in Japan the Honda board backed the creation of a football team which now plays in the 4th division of the Japanese division setup. There are other teams founded through businesses in Europe, with about the most successful coming from the Netherlands. In many instances the team will have a sports logo that it similar to the business that’s formed it, or the club will wear a kit that includes the company’s colours.

Sport offers a great deal of promotion chances for any company that wants to venture into this sector of marketing and advertising. The advantage of this form of advertising is that there are matches every weekend, frequent news stories following players and teams, but also a multitude of forms of marketing and advertising accessible. Within all the forms of marketing just about the most prevalent is to sponsor a club’s football shirt. The club does not receive money directly from the sale of football tops, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is vital that the team gain sponsorship from a big brand name, to pull in a huge brand the club must sell as so many jersey's as possible. This form of advertising is not restricted to just football, it is typical in nearly all sports for a shirt to include a minimum of one sponsor, the exception being national teams shirts which are not endorsed by any brand names. There are other considerable forms of marketing and advertising in sports, and one of them being the sponsorship of entire leagues, and this is something the Telecom Italia board decided to do, through its sponsorship of the top Italian division.

A sports organisation’s ground or sports arena is both the literal and metaphorical home of the club or club. Being such an essential part of the organisation, the name of the ground suggests a great deal to the fans, so when a firm sponsors a ground it is a huge deal. The Etihad Airways board of directors, who are greatly involved with a football team in the north of England, have sponsored both the teams soccer jersey's but likewise the club’s arena. By sponsoring such a tremendous club, it gives the brand the gravitas and relevance any business would long for.

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